March 2012 Meeting

The Most Important
Political Advertising Event of the Year

Your Strategy to Win: The Digital Campaign

Digital media forever altered the political landscape during the 2008 Presidential election. New paths to success are being charted by the strategists who best harness this power from fund-raising to election night.

Consultants from Centro and Google will discuss trends in digital media for the 2012 political season and tactics that should be incorporated into strategy to cut through the noise this cycle.

Space is limited, so register today for this exciting event brought to you by AAF Madison and Ad 2 Madison!

About our Speakers

Grace Briscoe is Mid-Atlantic Director for Centro, the leading provider of intelligent media logistics for the digital advertising industry. Since joining Centro is 2006, Grace has shaped and executed digital media strategies for dozens of winning candidates-from Congressional races to Presidential-and many more ballot initiatives and issue advocacy efforts. She has been recognized for helping to pioneer many leading edge digital tactics in the political and advocacy space. Centro is headquartered in Chicago with more than 260 employees and client service offices in 26 cities throughout the United States.

Andrew Roos is the Account Executive for the Elections and Issue Advocacy team at Google. Prior to joining Google, Roos accumulated over a decade of experience working on political campaigns around the country ranging from local candidates to a presidential race. With a strong background in grassroots organizing he has been the campaign manager on six campaigns, ranging from very small to multi-million dollar budgets. He has worked on six gubernatorial races, managing four of them, and been involved in a number of tough primary battles. Notably, he was the Campaign Manager for former Democratic Governors Association Chair Jack Markell’s upset win in Delaware in 2008. Roos has BA from the University of Notre Dame, and attended graduate school at Brown University in the Department of Philosophy.

When:
Monday, March 19, 2012
11:15am: Registration
11:30am: Food Served
12:00-1:00pm: The Digital Campaign

Where:
The Madison Club
5 East Wilson Street
Madison, WI 53703

Cost:
All-Inclusive Members: FREE
All other AAF Members and Ad 2 Members: $20
Non-Members: $35

All Inclusive Members and attendees who will pay by check at the door register here.

All other attendees use the Paypal form below. You will be able to change quantities during checkout if you wish to register multiple attendees in one transaction. You may then list their names where it reads "Please list additional attendees here:"